美的萌潮體驗店 愛！大聲喊出來
Midea Mengchao Experience Store Say love out loud
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美的萌潮體驗店(設計方：店與面（廣州）創意設計有限公司)
發布日期：2024/12/24 11:41:40 來源：店與面（廣州）創意設計有限公司 作者： 瀏覽：次
在空間感知愛的儀式感
讓“生活”不只是“生活”
萌潮體驗店設計
D&M融入幾何視覺
貫穿空間與生活趣味碰撞
一種釋放港灣幸福溫度的感知觸動
愛！大聲喊出來
Perceive the ritual sense of love in space
Let"life"not just"life"
Mengchao Experience Store Design
D&M integrates geometric vision
Connected space collides with life interest
A perceptual touch that releases
the happiness temperature of the harbor
Say love out loud
01
萌趣五感
Five senses of cute interest
一組喇叭視感載入，通過五感元素的設計理念。讓顧客沉浸趣味而溫馨的互動體驗，天花鏡面效果。讓置身于空間內的顧客，
宛若進入愛與童趣的交織時空，傳統到創意的切換，在游戲中感受與表達愛。萌趣感知，酷到炸裂
A set of speaker visual sense loading,Design concept through five sense elements.Let customers immerse in a fun and warm
interactive experience.Ceiling mirror effect,Let customers in the space.Like entering the interweaving time and space of love
and childishness,Switching from tradition to creativity,Feel and express love in the game,Cute and interesting perception,
so cool to burst.
這是一
萌聽
Cute listen
這是一
傳音筒以高低錯落設計
詮釋簡而有趣的創意格調
將耳朵輕輕貼近
說句話，瞬間感受到超萌變聲效果
通過親子間溫情與趣味對話
釋放內心最真摯的情感
The sound transmission tube is designed with high and low staggered heights,interpreting the simple and interesting creative style,and gently close the ears,In other words,you can instantly feel the super cute voice changing rffect,through the warm and interesting dialogue between parents and children.Release the unspeakable words.
這是
萌視
Cute Vision
這是
這是一場萌動視覺感官體驗
讓顧客完全沉浸親子間的溫馨互動
歡樂伴隨著身心治愈
進入萌視區
顧客站在身高測量圖的那一刻
瞬間拉近親子間距離并重拾愛的對視
呈遞不一樣的親子時光
全然感受好玩有趣的視覺空間
This is a sprout visual sensory experience,Let customers fully immerse themselves in the warm interaction between parents and children.Joy is accompanied by physical and mental healing,enter the cute viewing zone.The moment the customer stands on the height measurement chart. Instantly close the distance between parents and children and regain the love of each other,Presenting a different parent-child time.Feel the fun and interesting visual space.
萌觸
Cute touch
色彩選擇最顯著的視覺感官
它可以混沌，也可以強烈厚重
通過黑與黃冷暖間色外觀設計
激活顧客一種神秘沉靜的視感觸覺
凝視萬花筒幻彩變幻的光感
宛若回到童年純真且快樂的時光
Color selection is the most obvious visual sense,it can be chaotic,it can also be strong and heavy,through the black
and yellow cool and warm appearance design,the customers have a mysterious and calm visual sense of touch.
Staring at the changing light of the kaleidoscope is like returning to the innocent and happy childhood.
萌嗅
Cute smell
酸甜苦辣咸味道從氣孔散發
顧客通過輕輕一聞
瞬間卷入味覺的交響時空
觸動一種生活品味而悠閑的愜意
The sour,sweet,bitter,spicy and salty taste radiates from the stomata,and customers can smell it gently.Instantly
involved in the symphonic time and space of taste.Touch a kind of leisurely comfort of life taste.
萌味
Cute taste
品嘗食物治愈心情的味覺體驗
喚醒生活幸福感
回歸家純粹溫馨的儀式感
在萌味區
將體驗一場美食DIY樂趣
舌尖品味的交織空間
給顧客感受家人間滿滿的愛
The taste experience of tasting food to heal the mood,awaken the happiness of life,and return to the pure and
warm ritual of home.In the Meng Taste Zone,you will experience an interweaving space of gourmet DIY fun and
tip-top taste,giving customers a feeling of love among their families.
這是一
萌FUN童心，重拾發現、探索、好奇的童年時光。
運用喇叭造型分支與產品陳列的促銷區結合，巧妙凝萃出深邃溫度注入空間中，以萌趣視感喚醒沉默生活的熱愛。
Cute fun childlike,Regaining the childhood of discovery,exploration and curiosity.Using the horn-shaped branch combined with the promotion area of the product display,ingeniously condensed the deep temperature into the space,awakening the love of silent life with cute and interesting visual sense.
段文字
這是一
02
定格時光
Freeze time
段文字
定格趣味時光，留住美好光影
最萌不止美的小家電，還有搗蛋鬼IP形象墻...
Freeze the fun time,keep the beautiful light and shadow
The most adorable,not only beautiful small appliances,but also the IP image wall of troublemakers...
IP形象墻以搗蛋鬼為原型，通過極簡線條勾畫與黃為主色調，以熱烈明快視感，切入“把愛帶回家”概念，
喚醒顧客內心的溫度。
The IP image wall is based on troublemakers,with minimalist lines and yellow as the main color,with
a warm and bright vision,cutting into the concept of"bringing love home",and awakening the inner
temperature of customers.
運用搗蛋鬼IP線稿堆疊而成的墻面，加深顧客對IP形象的記憶，并營造場景氣氛與聚攏，使空間視覺觀感無限延伸。
The wall made up of stacks of trick-or-treating IP line drafts deepens the customer's memory of the IP image,and creates a
scene atmosphere and gathering,which extends the visual perception of the space infinitely.
03
流動光景
Flowing scene
將陳列柜塑造為色彩視感的流動與分隔
注入場感情懷與萌趣，釋放內心渴望
激活沉默生活的溫度
每個大熱IP都有專屬主題的陳列柜
增加萌潮店的趣味性與可玩性
加深品牌的記憶感
Shaping the display cabinet as the flow and
separation of color perception
Inject emotions and cuteness into the field,and release inner desire
The temperature that activates silent life
Each hot IP has its own theme showcase
Increase the fun and playability of the Mengchao shop
Deepen the brand's memory
搗蛋鬼萌潮系列
Trick or Treat Series
以黃為主色調，萌暖沉默生活
點亮美好幸福的儀式感
With yellow as the main color,cute and warm silent life
Light up a sense of ritual of beauty and happiness
炊飲系列/大話西游萌潮系列/美的傳統系列
Cooking and Drinking/Dahua Westward
Journey Cute Tide/Midea Traditional
以傳統為載體
從傳統進行創意思考
詮釋一種情懷與前衛的交融觀感
Take tradition as a carrier
Creative thinking from tradition
Interpret a blend of feelings and avant-garde
04
簡致光影
Simple light and shadow
光感在空間穿梭釋放
簡約或復雜，活力或沉默
傳統新概念
在設計中呈遞前衛與趣味
展現空間品質感的格調與視感
Light sense in space shuttle reiease
Simplicity or complexity,vitaliity or silence
Traditional new concept
Showing avant-garde and interesting in design
Show the style and vision of space quality
從一個空間，走向另一個空間是視感串聯與萌趣童真.
From a space,go to another space
It's visual connection and lovely and interesting childlike innocence
D&M將萌潮體驗店注入幾何元素，將不同IP貫穿整個空間，傳遞“把愛帶回家”理念，以及融入視覺感官，
加深消費者體驗樂趣與幸福感知。
D&M injects the Mengchao Experience Store into geometric elements,inserts different IPs throughout the space,conveys
the concept of"bringing love home".and integrates the visual senses to deepen consumer experience
pleasure and happiness perception.
一種感知，一種交匯
因萌趣喚醒心中愛與幸福的儀式感
用愛化作禮物，凝聚生活溫馨
讓家更有溫度
A kind of perception,a kind of ritual sense that awakens love and happiness in the heart due to cuteness.use love as a gift
to condense the warmth of life and make home more warm.
平面動線圖
Plane diagram
項目名稱：美的萌潮體驗店
設計方：店與面（廣州）創意設計有限公司
設計團隊：邱啟平、劉偉燕、林濤、董蘭、葉廣宏、巫閱貿
公司網站：http://www.shopvmd.com/
完成時間：2020年1月23日
項目地址：中國山東
建筑面積：118㎡
攝影師：吳非
Project name:Midea-Mengchao experience store
Designed by: D&M creative Co., Ltd.
Designers：QiuQiPing,LiuWeiYan,LinTao,DongLan,YeGuangHong,WuYueTao
Website:http://www.shopvmd.com/
Time :January 23rd,2021
Location：Shangdong,China
Area：118㎡
Photographer: WuFei
