穿越時空的美好
The beauty of traveling through time and space
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穿越時空的美好
發布日期：2023/10/11 15:48:42 來源：店與面（廣州）創意設計有限公司 作者： 瀏覽：次
美的智慧小電超級體驗店，選址于重慶人氣商圈解放碑。本案空間借鑒太空艙的科技未來感，大面積運用銀河藍、隕石灰等太空元素。設計團隊重組設計語言塑造智能化、場景化的空間，集合了年輕群體對智慧生活的所有美好冀望。歡迎來到美的“太空艙”，啟幕智慧生活之旅。
Midea smart small appliances super experience store,the site is located in the popular business area of JieFangBei in Chongqing.The space draws on the scientific and technological future of the capsule,large area of use of the Galaxy blue, meteorite ash and other space elements.The recombination of design language creates an intelligent and scene-based space.It gathers all the good hopes of young people for intelligent life.Welcome to the Midea "space capsule", the curtain of the intelligent life journey.
01
序章
躍入神秘世界
Prologue
Leap into the mysterious world
浩瀚宇宙，星河燦爛，承載我們對未來的遐想，也指引著我們去探索未知。
The vast universe is full of stars，Carrying our reverie for the future，It also leads us to explore the unknown.
這是一
公元2021年,飛船穿越層層星云。正尋找智慧新生活的您，在昏昏沉沉中醒來，揉了揉眼睛。定神一瞧，眼前是一個展開的太空艙。
In 2021 A.D.The ship traversed layers of nebulae,You are looking for a new life of intelligent.I woke up in a groggy state and rubbed my eyesA moment's concentration, in front of an unfurled space capsule.
這是一
“小電船長”穿過時光隧道來到這里，張開雙手對來自地球的朋友們以示歡迎。暖萌IP小電船長，為空間注入活力與溫情。每一空間站里，都將有他默默守護的身影。
Small appliances captain travels through the time tunnel to get here，Open your hands to welcome our friends from the eart,Warm IP small appliances captain, inject vitality and warmth into the space.Every space station, there will be his silent guardian figure.
這是一
為空間創造一個專屬IP，不止于視覺愉悅的美學輸出。強黏度的潮萌互動IP，觸發消費者的情感共鳴，也讓空間更具辨識度和精神力。現在一起跟隨小電船長的步伐，開啟一場美的智慧生活的星際漫游之旅。
Create an exclusive IP for the space，Not just the aesthetic output of visual pleasure,Strong viscosity of Chaomeng interactive IP.Trigger the emotional resonance of consumers,It also makes the space more identifiable and spiritual.Now follow in the footsteps of the captain of the small appliances captain,Start an Interstellar tour of Midea smart life.
02
星際探索
攜熱愛而來
Galaxy Exploration
Come with love
天穹之下星光璀璨，仿佛所有美好都在此相遇。以喜歡的美好方式去過生活，每一天的日子仿佛都是光亮的。今天滿心雀躍地來到美的“太空艙”，懷著好奇去逐一探索生活的更多可能。
The sky is ablaze with stars,it was as if all good things met here.Live your life the way you like,every day seems bright.Today I am happy to come to the "space capsule" of the Midea,be curious to explore and discover more possibilities in life one by one.
隱秘的幸福
闖入風味星球
Hidden Happiness
Into the Planet of Flavors
這是
這是一個藝術感與科技感相交融的星系,可分別細賞三大星球「智能烹飪機器人星球」「智慧健康烹飪星球」和「智慧精致烹飪星球」。
This is a galaxy with a sense of art and technology,Take a closer look at each of the three planets,"Planet of Intelligent Cooking Robots","Smart Healthy Cooking Planet" and "Smart Fine Cooking Planet".
緩步流連在設計成星球軌道造型的產品陳列臺，智能、便捷、舒適和幸福感等詞匯一一在腦海里浮現。
Take a stroll through a display of products designed to look like planetary orbits. Words like intelligent, convenient, comfortable and happiness come to mind one by one.
墻面柜以銀河藍色調可移動擋板設計形式呈現。在選購產品時，讓用戶參與到互動過程中。巧妙設計讓品牌產品的展現方式在此有了新的詮釋。
The wall cabinet is presented in the form of a removable baffle design in galaxy blue tones Involve users in the interactive process when shopping for products Ingenious design allows brand products to show a new interpretation in this way.
智慧生活可以更美的，總會在某一瞬特別向往家。
Smart life can be more Midea.There will always be a moment of special longing for home.
別樣歡喜
進入舒凈空間
A different kind of joy
Enter the world of comfort and clarity
環境的治愈，是你世界治愈的開始。智能潔凈舒適的居家氛圍，就是我們最好的情緒療愈場。
Healing of the environment，It's the beginning of healing in your world，Intelligent, clean and comfortable home atmosphere.It's our best emotional healing field.
全新智慧升級后的美的智慧小電終端，通過場景營造“讓體驗賦能零售”落到實處。在這里，你可以體驗到智慧生活帶來的更多歡樂。
The new wisdom of the Midea after upgrading the wisdom of small appliances terminals，"Let experience enable retail" is implemented through scene building.Here, you can experience the wisdom of life brings more joy.
在太空艙的智慧星系里，由IP形象衍生來的視覺畫面，與空間相融合，構筑豐富的視覺效果，墻柜里色調柔和的木質感背景。大面積淺色仿佛一張留白畫布，產品、視覺畫面如同前后景般融入畫布之中，鍛造出空間畫面的層次感。賦予消費者更舒適、愉悅的空間體驗。
In the intelligent galaxy of the space capsule,the visual images derived from the IP image.Blend with space to build a rich visual effect.Soft wood background in the wall cabinet,large area of light color as if a white canvas.Products and visual images are integrated into the canvas as before and after scenes,forge a sense of hierarchy in the space picture,giving consumers a more comfortable and pleasant spatial experience.
每一細節處的認真,源自對場景氛圍體驗的更高追求。可升降式電源插座設計，滿足實用功能與藝術審美的雙重需求。
Carefulness in every detail，From the higher pursuit of scene atmosphere experience.Liftable power outlet design，Meet the dual needs of practical function and artistic aesthetics.
「智慧空氣星球」「智慧消殺個護星球」和「智慧清潔星球」，突破傳統的純產品展示，從家庭生活場景出發，契合消費者的生活方式需求。全屋智慧潔凈，釋放雙手，把更多時間留給熱愛。新選擇，新生活，即刻打造屬于自己的快樂星球。游覽了「智慧烹飪星系」和「智慧居家星系」，是不是被“硬核”到了？開始蠢蠢欲動？
"Smart Air Planet" "Smart Sterilizing Personal Care Planet"and "Smart Clean Planet", breaking through the traditional pure product display From the home life scene, to meet the needs of consumers' lifestyles Whole house wisdom clean, free your hands and leave more time for love New choices, new life, instantly create your own happy planet After visiting the "Smart Cooking Galaxy" and "Smart Home Galaxy Have you been "hardcore"? Are you excited to get started?
美的生活，因你而美。廚房是美好生活方式的實驗場。智能電飯煲、炒菜機、空氣炸鍋，顛覆性技術，深度智能可控。云生態社區，一鍵式提供味蕾盛宴。
Midea life ,beautiful for you.The kitchen is a laboratory for a better way of life.Smart rice cooker, stir fryer, air fryer,disruptive technology, deeply intelligent and controllable.Cloud ecological community, one-touch to provide a feast of taste buds.
智萬物，萬物皆可智慧,智能取暖器、空氣凈化器、除濕機.全屋智慧除塵，凈享潔凈空間，更懂用戶的智能，讓智慧生活照進現實。
Smart everything, everything can be smart,Intelligent heater, air purifier, dehumidifier.Whole house intelligent dust removal, enjoy clean space.More intelligent understanding of the user, so that intelligent life into reality.
浮生余閑
遁入慢生活里
Leisurely life
Escape into the slow life
「飲品空間站」的展示墻上，多彩鮮榨原料有秩序地陳列著，打破單調感，讓空間更添沖擊力。
The display wall of "Beverage Space Station,colorful freshly squeezed ingredients are displayed in an orderly manner.Break the monotony and make the space more impactful.
健康的鮮榨飲品給予大家的享受，不再局限于品鑒一杯飲品。
Healthy freshly squeezed drinks for everyone's enjoyment,no longer limited to tasting a drink.
操作區、休閑、設備及展陳區功能分明。空間站里的操作臺置放多種飲品制作機，滿足各消費群體對飲品的個性化追求。從原料、價值、出品等系列過程，浸入式參與喚醒了全感官體驗。
The operation area, leisure, equipment and exhibition area are clearly defined.The operating table in the space station is equipped with a variety of beverage making machines.Meet the individual pursuit of each consumer group for drinks.A series of processes from raw materials, value and production,immersive participation awakens a full-sensory experience.
壓軸驚喜
潛入歡樂秘境
Grand finale surprise
Dive into the secret world of joy
降落在「萌潮空間站」，圓弧形循環通道躍入眼簾，猶如超越時間與空間的“蟲洞”，讓人遁入夢幻世界暫離日常紛擾。
Landing on this space station,the circular passage of the arc leaps into view.Like a "wormhole" that transcends time and space,let people disappear into a dream world to get away from the daily chaos.
色彩強烈的視覺畫面，與太空隕石灰色調的碰撞，讓空間更添活躍因子，調動消費者情緒參與體驗。
The visual image of strong colors,the collision with the gray tones of space meteorite.Adding an active factor to the space,mobilize consumers' emotions to participate in the experience.
進入第三消費時代，有內涵的顏值產品更吸引注意力。喜聞樂見的新潮聯名爆款，寶可夢、西游、KOKO、搗蛋鬼……從視覺到感官，都沉浸在親和與童趣感里。創造性概念的實驗性空間和行為體驗，再一次升華消費者心里的品牌形象。
Entering the third consumption era,a good-looking product with substance attracts more attention.Delightful new trendy co-branded pop-ups,Pokémon, Westward Journey, KOKO, Trickster ......From visual to sensory, all immersed in the sense of affinity and childishness.Creative concept of experimental space and behavioral experience,qnce again sublimating the brand image in consumers' mind.
03
終章
后會有期
Star Roaming is over for now
See you soon, dear friends
在本趟星際漫游之旅，D&M搭建充滿想象的場景化空間，營造新奇自由的別樣消費感受。讓體驗賦能零售，釋放品牌新勢力。
In this trip to the stars,D&M builds imaginative scenic space,create a new and free consumer experience.Let experience empower retail and unleash the new power of brands.
D&M店與面，秉承“讓零售創新更有趣有效”的設計理念，聚焦新零售領域的品牌升級以及空間創意體驗設計。我們致力于在零售創意領域為不同行業的前瞻性客戶，打造最頂級的零售空間創意體驗和品牌營銷推廣的視覺設計。
D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different .
industries,create top-notch visual design for retail space creative experience and brand marketing promotion.
平 面 動 線 圖
Plane diagram
項目名稱：美的智慧小電超級體驗店
委托方：店與面（廣州）創意設計有限公司
主創設計師：邱啟平、李東輝
設計團隊：洪玉勤、陳冰宏、唐銀、蔡瑞芯、
袁榮平、龐玉銘、周志勇
插畫：墨野團隊、董蘭
甲方團隊：雷洪亮、王強玉、許立維、林梓楦
公司網站：http://www.shopvmd.com/
完成時間：2021年4月12日
項目地址：中國重慶
建筑面積：160㎡
視覺：李帆、Chili
攝影師：何文安
撰文：冰島
Project name: Midea- Smart small appliances super experience store
Commissioning Party:D&M creative design Co., Ltd.
Lead Designer:Jacky, Li Donghui
Design Team:Hong Yuqin, Chen Binghong, Tang Yin,
Cai Ruixin, Yuan Rongping, Pang Yuming, Zhou Zhiyong
Illustration: Mo Ye Team, Dong Lan
The Customer Team: Reego、Wang Qiangyu
Xu Liwei、Lin Zixuan
Website:http://www.shopvmd.com/
Completion time :April 12,2021
Project Address:Chongqing,China
Building area: 160㎡
Visual: Li Fan,Chili
Photographer: He Wena
Copywriting: Kerry
